Howling Hops started in the basement of one of London's spiritual homes of "craft" - The Cock Tavern in Hackney. Initially brewing just enough to supply the bar above their heads, demand for the beer grew to way beyond what they could supply. Eventually, the brewery moved out to Hackney Wick, where they established the UK's first "tank bar". This way they were able to still serve beer directly from the brewery, but finally had enough space to spread out and start meeting at least some of that demand.